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Disclaimer: The following template was created by a lawyer (Dr. jur. Schwenke, LL.M. commercial (UoA), Certified Data Protection Auditor (DSA-TÜV) Certified Data Protection Officer (TÜV Süd) ) according to the typical requirements of an online shop. However, you should only use the template after careful examination and adaptation to your specific business model. The following template therefore contains additional notes that you must observe and red passages that you must check carefully and adapt if necessary. Please remove the notes after editing. If in doubt, seek legal advice. Copyright: You may use the template within the domain/website as long as your MarketPress license is valid for it. Passing it on to third parties, including customers (e.g. as a developer) is not permitted.

Data protection

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) that we process for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

Status: XX.XX.20XX

Please indicate the status of the privacy policy.

Table of contents

Controller

First name, last name / company
Street, house number
Postcode, city
Country

E-mail address: Your e-mail address

Phone: Your phone number (optional)

Imprint: URL of your imprint (optional, but recommended)

Note: For sole proprietorships, please use the term “owner” and not “managing director”.

Contact Data Protection Officer

First name, last name / company
Street, house number
Postcode, city
Country

Note: Only the e-mail address is mandatory, the other information is optional. Data protection officers only need to be specified if they have been appointed. According to § 38 BDSG-Neu, an order is already necessary from 20 employees who process personal data (which practically already includes an e-mail mailbox).

Overview of processing operations

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Note: The following information includes the typical processed data and data subject categories (these themselves and the explanations in brackets are for illustration purposes only and can be adapted or deleted).

Types of data processed

Categories of data subjects

Purposes of processing

Automated decisions in individual cases

Relevant legal bases

In the following, we will share the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations in your or our country of residence may apply. If, in individual cases, more specific legal bases are relevant, we will inform you of these in the privacy policy.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access relating to it, input, disclosure, ensuring availability and its separation. In addition, we have established procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offer. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Note: Remove the reference to encryption if your offer is not encrypted. However, delivering the website via https is a must.

Transmission and disclosure of personal data

As part of our processing of personal data, it happens that the data is transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, payment institutions as part of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this only takes place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as safe for certain companies from the USA as part of the adequacy decision of July 10, 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in the privacy policy which of our service providers are certified under the Data Privacy Framework.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. E.g. to store the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used of an online offer. Cookies can also be used for various purposes, e.g. for the purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with the legal requirements. Therefore, we obtain prior consent from users, unless this is not required by law. Consent is not necessary in particular if the storage and reading of the information, including cookies, are absolutely necessary to provide users with a telemedia service (i.e. our online offer) expressly requested by them. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Notes on data protection legal bases: Which data protection legal basis we use to process the personal data of users with the help of cookies depends on whether we ask users for consent. If the users consent, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in an economic operation of our online offer and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will inform you about the purposes for which the cookies are processed by us in the course of this privacy policy or in the context of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can obtain further objection information in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, in the context of which the consents of users to the use of cookies, or the processing and providers mentioned in the context of the cookie consent management procedure, are obtained and can be managed and revoked by the users. The declaration of consent is stored in order not to have to repeat its query again and to be able to prove the consent in accordance with the legal obligation. The storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.

Cookie settings/objection option:

If you use a cookie consent banner (which is recommended), you can enter the possibility to call it up at this point (e.g. link or a so-called [shortcode], which is automatically converted into a button/link by your software).

Notes on the processing of cookie data on the basis of consent: You should only leave this option (and otherwise delete it) if you obtain a “real” opt-in, i.e. consent from users to the use of cookies (e.g. with so-called “cookie consent/consent/opt-in banners” or as part of a registration process).

Since a cookie opt-in is generally necessary according to the ECJ when using marketing tools frequently used in e-commerce (e.g. Google Analytics or Facebook pixel), this option is preselected.

I.e., do not use cookies (and do not use any third-party services within your websites that themselves use cookies) until users have given their consent. The only permissible use is that of necessary cookies that users expect, such as a shopping cart function in the online shop or local reach measurement with the Matomo tool.

Commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “Contractual Partners”) within the framework of contractual and comparable legal relationships as well as related measures and within the framework of communication with the Contractual Partners (or pre-contractually), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information and the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the framework of the applicable law to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the persons concerned (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or within the scope of the data collection, e.g. in online forms, by means of special markings (e.g. colors) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after a period of 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal reasons of archiving (e.g. for tax purposes, usually 10 years). If a deadline does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the deadline is the point in time at which the termination or other termination of the legal relationship becomes effective. We delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, in short “customer account”). If the registration of a customer account is required, contractual partners will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent registrations and uses of the customer account, we store the IP addresses of the customers together with the times of access in order to be able to prove the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to its storage being required for legal reasons. It is the responsibility of the customers to save their data when the customer account has been terminated.

Economic analyses and market research: For business management reasons and in order to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer can fall into the group of affected persons.

The analyses are carried out for the purpose of business management evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). We can, if available, take into account the profiles of registered users including their information, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of the users and process the data for the analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data).

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, in order to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process the payment transactions. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.

Note: Please remove the passage on the customer account or analysis of customer data if you do not offer a customer account or do not analyze the data of your customers as described.

Payment service provider

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use, in addition to banks and credit institutions, other payment service providers (collectively “Payment Service Providers”) for this purpose.

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, amount and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. I.e., we do not receive any account or credit card-related information, but only information with confirmation or negative information on the payment. Under certain circumstances, the data is transmitted by the payment service providers to credit agencies. This transmission is for the purpose of verifying identity and creditworthiness. In this regard, we refer to the terms and conditions and the data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to the payment transactions. We also refer to these for further information and assertion of revocation, information and other rights of data subjects.

Used services and service providers:

Otherwise, adjust the list of services and providers as needed.

Credit check

If we make advance payments or take comparable economic risks (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialized service companies (credit agencies) for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures in order to protect our legitimate interests.

We process the information received from the credit agencies about the statistical probability of a payment default as part of a proper discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right, in the event of a negative result of the credit check, to refuse payment on account or other advance payment.

The decision as to whether we make an advance payment is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the credit agency.

If we obtain express consent from contractual partners, the legal basis for the credit information and the transmission of the customer’s data to the credit agencies is the consent. If no consent is obtained, the credit information is obtained on the basis of our legitimate interests in the default security of our payment claims.

Used services and service providers:

Note: Remove the passage on credit checks if you do not carry out credit checks. Check and change the list of service providers if necessary. The credit check of a customer is then permissible if there is otherwise a risk of payment default, i.e. if the goods are delivered without the payment having been received (i.e. if the customer chooses to purchase on account). In contrast, there is no risk of payment default if the customer chooses the prepayment option or makes the payment via third-party providers, such as Paypal.

It should also be noted that obtaining an automatic credit report constitutes an “Automated decision in individual cases” pursuant to Art. 22 GDPR, i.e. a legal decision without human intervention. This is permissible if the customer has consented or this decision is necessary for the conclusion of the contract. Whether the decision is necessary has not yet been conclusively clarified, but is often represented as given, also by the author of this sample.

However, if you want to exclude any risk, you should obtain consent. Consent is also necessary if the credit information is already used to decide whether the “on account” option should be displayed at all. Because it could have been that the customer would have decided on prepayment or Paypal anyway and the credit check would not have been necessary. Such consent could, for example, read as follows:

 I agree that a credit check will be carried out in order to decide in an automated procedure (Art. 22 GDPR) whether the option of purchase on account is offered. Further information on the credit check, the credit agencies used and the procedure as well as the possibilities of objection can be found in our [Link]data protection declaration[/Link].

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer that is incurred in the context of use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail sending and hosting: The web hosting services used by us also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail dispatch (e.g. the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of e-mails between the sender and the recipient on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the accessed websites and files, date and time of access, transferred data volumes, message about successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

Note: If not already done: Please ask the respective web hosters for a so-called “order processing contract” (or “Data Processing Agreement”). This is required by law because the hoster collects personal data of the website visitors for you.

Contacting us

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information of the requesting persons is processed to the extent that this is necessary to answer the contact requests and any requested measures.

The answering of contact requests in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual requests and otherwise on the basis of the legitimate interests in answering the requests.

Used services and service providers:

Note: If external CRM systems are used, their providers should be named. Please adapt this information or remove the specified service provider. Furthermore, data processing agreements (or “Data Processing Agreement”) must be concluded with the providers. If the providers process the data of the users in a third country, special guarantees must be in place (e.g. standard contractual clauses).

Newsletter and electronic notifications

We only send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described within the scope of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient if you provide your e-mail address. However, we may ask you to provide a name for the purpose of addressing you personally in the newsletter, or other information, if this is necessary for the purposes of the newsletter.

Double-opt-in procedure: Registration for our newsletter is generally carried out using a double-opt-in procedure. This means that after registering, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else’s e-mail addresses. Newsletter registrations are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address for this purpose alone in a block list (so-called “blacklist”).

The logging of the registration process takes place on the basis of our legitimate interests for the purposes of proving its proper execution. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on legal bases: The newsletters are sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is legally permissible, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Used services and service providers:

Please delete the newsletter passage if you do not send newsletters. Otherwise, adapt the list of services and providers as well as the information on the contents of the newsletter and the success measurement if necessary.

Web analysis, monitoring and optimization

Web analysis (also referred to as “reach measurement”) is used to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used or invite to reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offer or its components, for example.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example, viewed content, visited websites and elements used there, and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, this data may also be processed depending on the provider.

The IP addresses of the users are also collected. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as e-mail addresses or names) are stored within the scope of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economic and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Used services and service providers:

Please delete the passage on web analysis, monitoring and optimization if you do not use any web analysis, monitoring and optimization tools on your website. Adjust the list of services and providers as needed.

Online marketing

We process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on potential interests of users, as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the information relevant to the presentation of the aforementioned content is stored about the user. This information may include, for example, viewed content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

The IP addresses of the users are also collected. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as e-mail addresses or names) are stored within the scope of the online marketing procedure, but rather pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is generally stored in the cookies or by means of similar procedures. These cookies can later generally also be read out on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedures we use and the network connects the profiles of the users with the aforementioned information. We ask that you note that users may enter into additional agreements with the providers, e.g. by giving their consent as part of the registration process.

We generally only receive access to summarized information about the success of our advertisements. However, within the scope of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. e.g. to a contract being concluded with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Used services and service providers:

Please delete the passage on online marketing if you do not use any online marketing tools on your website. Adjust the list of services and providers as needed. Please remember that the use of marketing services on the website usually requires a cookie opt-in.

Presences in social networks (social media)

We maintain online presences within social networks and process data of users in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that data of users may be processed outside the area of the European Union. This may result in risks for users, because, for example, the enforcement of the rights of users could be made more difficult.

Furthermore, the data of users within social networks are generally processed for market research and advertising purposes. For example, user profiles can be created based on the usage behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that are likely to correspond to the interests of users. For these purposes, cookies are generally stored on the computers of users, in which the usage behavior and the interests of users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.

Also in the case of information requests and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.

Used services and service providers:

Adjust the list of social networks as needed.

Plugins and embedded functions as well as content

We integrate function and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may be, for example, graphics, videos or social media buttons and posts (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We endeavor to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of the visit and other information on the use of our online offer, as well as be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Used services and service providers:

Please delete the passage Plugins and embedded functions as well as contents, if you do not use any plugins or embedded functions as well as contents within your website. Otherwise, adjust the list of services and providers as needed.

Deletion of data

The data we process will be deleted in accordance with legal requirements as soon as the consent to process it is revoked, or other permissions no longer apply (e.g., if the purpose for processing this data no longer exists or it is no longer necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons, or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notices of this privacy policy.

Amendment and update of the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting them.

Rights of data subjects

As data subjects, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Definitions

In this section, you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined primarily in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.