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For Tour Operators & Travel Agencies

Vienna in the Itinerary.
Combined Right.

Between Grand Halls and Hidden Courtyards

You put together travel programs for your clients – often without being in Vienna yourself. The city has many faces: imperial grandeur and quiet courtyards, world-famous museums and small workshops, classic coffeehouses and young wine bars. Not every sight fits every itinerary, and not every tip circulating online holds up in practice.

In this training, we share what over twenty years of guiding guests through Vienna has taught us: what genuinely makes sense, how individual building blocks come together into a coherent one- to five-day program, and what matters most with American guests – from pacing to expectations.

Who this is for

Product Managers & Buyers

At tour operators and DMCs who calculate and purchase Vienna programs.

Agencies & Travel Advisors

Who put together individual Vienna programs for American clients.

New Team Members

Who are being trained on Vienna as a destination for the first time.

Teams with a US Focus

Who want to match American expectations with what Vienna has to offer.

What you'll take away

Understanding Vienna

City layout, distances, public transport – what works on foot and what doesn't.

Understanding American guests

Expectations, pace, interests, typical questions – and how to meet them.

Knowing what's on offer

Highlights, hidden corners, themed tours, seasonal options.

Seasonal timing

Which houses are open when, when Vienna is busy, when it shows its quieter side.

Building programs

Combining one-, three- and five-day programs without overloading them.

Practice with a sample program

Building a sample itinerary together that you can reuse right away.

How the training takes place

As an open workshop, for your whole product team, or as one-on-one coaching: the training happens wherever works for you – via Zoom, Microsoft Teams or Webex, or in person in Vienna.

Zoom, Teams or Webex

Online, live and interactive – on whichever platform your team already uses.

In person in Vienna

At your premises or at a location in the city.

For your whole team

As a group workshop, so everyone starts from the same knowledge.

As one-on-one coaching

Compact and tailored to a single person when time is short.

Frequently asked

Depending on the format, between two hours for a compact online workshop and half a day with a deeper practice section.

From one-on-one coaching to a full product team. For larger groups, we agree on content and pace in advance.

In German or English, whichever suits your team.

You’ll be able to combine Vienna building blocks into coherent programs on your own, know the typical pitfalls with American guests, and leave with a sample program you can reuse.

Yes, very much so – it’s designed so that even someone who doesn’t know Vienna yet leaves confident.

Dates and registration run through guide-training.com, Martha Tretter’s training institute. Feel free to write to office@artemezzo.com first, so we can align on content and timing together.

Ready for your next Vienna request?

Write to office@artemezzo.com or check the dates on guide-training.com – we’ll get back to you personally.